LFW Diaries
DAY 5 10.30am-12.30am: adidas by Stella McCartney Like everything in life, you perform better when you look good, and McCartney believes sportswear is no different. For me, a baggy netball tshirt and a pair of shorts suffices when I’m in the mood for a workout, but there was something intriguing about her showcase for adidas. Her collection was exhibited in the form of synchronized swimmers, gymnasts hanging from the ceiling and spinning models, all showcasing the collection within the practicalities of which it would be used for in every day life – something McCartney was obviously keen to put across to the fashion world. Inspiring women to go out there and swim, cycle, go to a yoga class – this is the main aim. With sustainable textiles, sheer fabrics and fashion details, such as those oversized sleeves on tops and sweaters, McCartney’s collection gives you the best in terms of science and style. We all know it’s important to exercise, and with collections such as this hitting LFW, it’s getting harder and harder to ignore…now …