All posts tagged: H&M

Maison Martin Margiela for H&M

Quel surprise? No, not really, after witnessing the designer and H&M whirlwind collaborations that have wiped out stores already this year. Images of shoppers frantically grabbing any Marni for H&M pieces they could get their hands on until a shrill whistle noted time up at Oxford Street’s H&M store springs to mind. It’s a European affair – with Swedish High Street giant announcing an exclusive collaboration with the Belgian fashion house Maison Martin Margiela who will produce an A/W 12 collection launching on 15th November. Martin Margiela already feel more than comfortable with collaborating ideas as the fashion house believe in working as a team to design rather than the focus being on an individual. Their collections have always expressed a philosophy to create and conceptualise radically in order to shock the fashion world – their A/W 12 Menswear collection included pieces made of bin bags, and jewelry made of ice cubes were seen at their S/S 06 Womenswear show. Thus, there is no doubt that Margiela will have a few interesting tricks up their …