Their signature style may be minimal but the Swedes put in maximum effort when it comes to fashion, especially Johan Lindeberg, Creative Director of Swedish design label, BLK DNM. Inspired by the urban culture of downtown New York, BLK DNM provides their customer with high quality basics that absorb both Swedish and American cultures to create a multi-dimensional label with an ‘edgy minimalism’ mantra. Since 2010, Lindeberg has worked from the label’s Headquarters in Soho, fabricating the BLK DNM brand and developing its DNA. The BLK DNM girl is not afraid of wearing masculine pieces to pursue a sexy demeanour and she’ll wear her leather trousers anywhere and everywhere from 2013 until 2033.
Each season, every wardrobe needs to make room for a selection of basics and BLK DNM never disappoints. You can check out and shop the new BLK DNM Collection at Avenue32. T shirts are boyfriend fit to suit BLK DNM’s philosophy and made of rayon to let the tees drape perfectly over the body. This season sees a crimson coloured 100% leather jacket take the spotlight with a biker influence with silver hardware. Their denim is subtly washed for a worn in look and varies from black to, well, black – inevitable when you think about the brand’s name. If you’re looking for basics that will last you a lifetime both in terms of style and substance, BLK DNM is a definite contender.
Here’s a few of my favourite BLK DNM pieces: